We like knowing when something we’ve published is landing in front of lots of eyeballs. On closer inspection, a lot. Which KPI is most likely to be a vanity metric? © 2011-2021 Express Writers Corp, USA. But you need to be smart and look beyond the surface of the shiny metrics to learn what’s really there. However, figuring out which KPI is a vanity metric is arguably easier when it comes to social media than other forms of content creation or marketing. Engagement. They’re consuming your social media and your newsletter – not your actual product or service. That all said, you can use vanity metrics to gain a deeper insight into the success of your business, content, or campaign. If you’re sitting down to do keyword research for your content strategy, then a keyword with a large volume – a super popular one – must be a great choice, right? Downloads – without supporting metrics that show how many subscribers are actively using the app, this metric should be considered a vanity metric. Choosing a “North Star metric,” as Turner calls it, can focus a company’s growth efforts. These efforts likely coincide with company or department goals (or even just your own Instagram KPIs), which will naturally help inform which Instagram metrics you should be reporting on. Searching in our PDF with correct answers is easier and you can save time. Relying on these stats can call your credibility into question and distract from strategic priorities that truly benefit your bottom line. Learn more about the truth behind vanity metrics — with a real story based on what I just described above — in today’s blog. Primary Sidebar. That’s why we spend so much time on crafting exceptional quality content. Accountability today means monitoring the numbers, but more importantly understanding how we impact them. Instead, track these key metrics that really matter. Volume is often not the full story with keywords. Examples include metrics such as the overall number of users, number of app downloads, page views, and social-media shares. While arguably all knowledge is good knowledge, some metrics aren’t necessarily directly related to fulfilling any goals at all. Optimization metrics, not vanity metrics. A More Actionable Alternative: Track active users instead. After all, who doesn’t want glowing numbers to present to their client at the end of the week? Simple…. Part of that is because social media is much more straightforward in many ways. They might be staying on the page because you embedded a video there and they’re watching it. Sure! Vanity metrics include data such as social media followers, page views , subscribers, and other flashy analytics that are satisfying on … Source: RootisTabootus. They’re the marketing equivalent of those factoid listicles. The metric isn’t correlated to a part of your key performance indicators (KPIs). You can find answers to all the questions asked in this exam in our HubSpot Social Media Marketing Certification Exam Answers page. One final thing about defining your marketing KPIs: don't be fooled by vanity metrics! Yet, when we think about it, what do views actually tell us? Email . Perhaps that we got our keywords right, or that we published at the right time of day. When It Matters: Pay attention to volume with longtail keywords and super specific terms. On what metrics did the influencer base her business decisions? Looking for content that performs? Don’t get me wrong: tracking vanity metrics alone isn’t a bad thing. (It’s a real story, by the way. Vanity Metrics stehen in Verruf, weil sie sich allzu einfach messen lassen, Nuancen und Kontext außer Acht lassen, häufig irreführend sind und nicht wirklich zu bedeutsamen Verbesserungen beitragen. Which KPI is most likely to be a vanity metric? Not every metric is a KPI, but every KPI is a metric: “Think of metrics like characters in a story,” G2‘s Daniella Alscher explains. At long last, the day comes to launch your line! Vanity metrics are data and numbers that might be interesting, fun, or look good, but they don’t actually help you accomplish anything in your business. Pin. Metrics are meant to do more than tell you about your business. Share. You were tracking numbers that looked good — but told you nothing about what was actually going on. The glowing halo they can create around your idea or plans can blind you to the very real red flags or problems that exist – as our Instagram influencer discovered. Vanity metrics are things like registered users, downloads, and raw pageviews. ACoS can be a meaningful KPI, key performance indicator, and we want to detail how to convert this seemingly vain metric into a signal of an account’s vitality. Likes or reactions can give you an immediate sense of your content’s performance. Why? Here’s the thing: I bet most of us learning about key performance indicators (KPIs) and business metrics are doing it to complement our jobs. In fact, as we see in the case above with Instagram, vanity metrics don’t tell you anything at all. People might be staying on the page because they’re engaged. Which KPI Is Most Likely To Be A Vanity Metric? Here are five metrics that are most likely to be a vanity metric when it comes to content, and what you can do instead to capture the most accurate view of your brand’s growth. Some metrics are little more than vanity metrics – designed to make you feel great about your team’s progress without giving any real insights into the inner workings of the team. Es mag ja eine tolle Selbstbestätigung sein, wenn zig Millionen Benutzer dem neuen Twitter-Konto Ihrer Marke folgen und sich scheinbar für Ihr Produkt interessieren. They offer positive reporting, but no context for future marketing decisions.”. Which KPI is most likely to be a vanity metric? According to HubSpot, vanity metrics are: “Data … and analytics that are satisfying on paper, but don’t move the needle for your business goals. And her friends were super jazzed about her new clothing line! At the end of the day, they’re not telling you the whole story. Careful of the vanity metrics! Reach Engagement Return on Investment (ROI) Retention and loyalty Now that you have answered the … You know that warm, fuzzy feeling when someone validates what you have to say with a reaction, like, or a share? Like clickbait, the words “vanity metric” have earned undeserved negative connotations, making it easy for marketers to dismiss their value.I like the term “optimization metrics” because it helps you understand their value. Volume doesn’t equal clicks – it also doesn’t guarantee that every click you’ll receive from that super-popular keyword will bring a qualified lead. ), Can you spot the vanity metrics she used to make her decisions? Sadly, many Instagram influencers fall victim. Hey, iCertificationHelp Team has found the correct answer to the question Which KPI Is Most Likely To Be A Vanity Metric? But, from November to March, almost no one searches for it. So, how do we identify which KPI is a vanity metric in the many that we’re tracking? Which KPI is most likely to be a vanity metric? Reach; Engagement; Return on Investment (ROI) Retention and loyalty; Correct Answer: Reach ‹ Previous Page Next Page › HubSpot Social Media Certification Exam Answers 2021. Your keywords can have low volumes, but if they’re returning qualified leads, then they’re more successful than popular keywords that aren’t. What about vanity metrics? The term, coined by Lean Startup's Eric Ries, define metrics that do not necessarily show the real performance of a company. True or False? Metrics monitoring through KPI helps project managers plan and control the software development process. July 31, 2019 Jane Hanson 0 Comments. Right? | All rights reserved, Learn the truth about vanity metrics - numbers that look good but tell you nothing about what's going on in terms of real business growth - plus a real 'reader beware' story, now on the Write Blog via @juliaemccoy. However, likes and shares don’t indicate a commitment to convert – how many neat things did you heart on Instagram last week that you’ll never buy? Would you rather have a $5 cost per lead or an $8 cost per lead? A) Retention and loyalty B) Return on Investment (ROI) C) Engagement D) Reach. Vanity metrics are all over the place. What is the definition of a buyer persona? Return on Investment (ROI) Retention and loyalty . Vanity metrics are data and numbers that might be interesting, fun, or look good, but they don’t actually help you accomplish anything in your business. Examples of popular vanity metrics include: Total customers-- without supporting metrics to show how much each customer spends, this metric is simply a vanity metric. While some stakeholders may glom onto such numbers, a measure that will always increase over time doesn’t tell you anything useful about your users’ experience with your product. A lot of marketers will tell you to avoid vanity metrics like the plague. Instead, they’re meant to make you feel good about what you’re doing. Related content [Total: 1 Average: 4 /5] Filed Under: HubSpot Social Media Certification Exam Answers. Social metrics turn into “vanity” metrics when you use them to toot your own horn instead of connecting social activity back to real business objectives. Well, imagine this: you’re an Instagram influencer with over two million followers – a success any way you measure it. A More Actionable Alternative: Track conversions instead to get a better sense of how interested people actually are. To see all the questions and correct answers of the HubSpot Social Media Certification … Neat, possibly inspiring. KPI is a quantifiable report of a software’s measurable progress against a result. As I’ve shown here, they can and do frequently prove dangerous – if not deadly – when used to make business decisions. When It Matters: When time on page is more than a couple of minutes – and combined with conversions – then you know it’s a high-performing page. Ah, views. If the chosen metric doesn’t indicate or measure any level of success, it’s a metric that you probably don’t need: vanity metric. The 100% right answer of this question is here for free. They are hollow metrics that look nice on the surface but hold little substance. Marketers of all stripes can take a lesson or three from it – especially those of us in content creation and marketing. A real KPI is cost-per-opportunity or cost-per-deal, these more closely align with your effectiveness. From the definition of vanity metrics, we can glean that these numbers are fascinating and fun, but they aren’t meant to be helpful. TSAC was built to provide solutions to all digital marketing certification exams, HubSpot Social Media Marketing Certification Exam Answers page. Vanity metrics vs KPIs. Which of these KPIs demonstrate engagement? Engagement . You link your blog posts. In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. It feels good. It is a software metric that calibrates a software’s quality over time. What’s the problem here? That depends. A telltale sign of a vanity metric is that the metric is ever growing, where bigger is always better. But two weeks later, you’ve sold a grand total of twenty (20) units, falling way below your goal of 500+. You’re full of zeal and excitement – your promo posts get thousands of likes! September 12, 2020 September 11, 2020 by Anirban. It’s a good thing. Utterly useless in most cases. Let’s circle back to the Instagram influencer above to illustrate that. This question is a part of the HubSpot Social Media Marketing Certification Exam. In other words, we’re not data or business analysts; we’re just folk looking to take accountability for our performance. by Julia McCoy | Sep 11, 2020 | Content Strategy. Keyword volume refers to the number of searches for a keyword within a given period – in short, how many people are searching that keyword in Google. Metrics are meant to do more than tell you about your business. A More Actionable Alternative: Track engagement to get the most out of time on page – that means subscriptions, signups, or other lead conversions. Reach; Engagement; Return on Investment (ROI) Retention and loyalty; The correct answer is: Reach; CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Social Media Course. For example, she probably never learned: There were other red flags with the product and campaign that got missed because she was focused on vanity metrics. You’re getting followers and subscriptions. Oh, vanity metrics… How you contribute to leadership perception trickery! So, how do we identify which KPI is a vanity metric in the many that we’re tracking? When It Matters: Content creators should track page or post views. Which KPI is a vanity metric? It’s better to have less but more relevant traffic than it is to have lots of traffic from randos on the web. A More Actionable Alternative: Consider tracking referrals, even if it’s as simple as how many users are tagging friends in the comments. KPIs directly relate to your goals, while diagnostic metrics often directly relate to KPIs. You can also track subscriptions in a given time period to get a sense of how well your message resonated. Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals. Vanity metrics may make your company look good, but they don’t move you closer to your goals. 5 vanity metrics in content you should beware: ❌Page/post views, ❌likes & shares, ❌time on page, ❌keyword volume, & ❌follower count/subs. This question is a part of the HubSpot Social Media Marketing Certification Exam. An abnormally high or low number may indicate that something’s off with the keywords or targeting – but not always. You couldn’t equate it to real growth. Use it to find answers. When It Matters: Shares can amplify organic reach. She used several vanity metrics: Lots of followers and lots of likes seem like a good thing, right? But savvy marketers know a secret: not all metrics equal growth. But what those metrics didn’t tell us? You spend months planning, preparing, networking with photographers, and making everything perfect. They're the fool's gold at the end of the rainbow. Source: WordTracker. Which KPI is most likely to be a vanity metric? The Metric Isn’t a KPI. But a KPI is rendered useless if it does not inspire an action. Which KPI is most likely to be a vanity metric? Reach . At the end of the day, knowledge is power. Share. So, you set up your social media. However, tracking vanity metrics at the exclusion of actionable metrics can lead you to disaster. By definition, vanity metrics don’t because they don’t tell you anything really useful. Check out our content shop to see how we can help your brand grow. It is important to mention: Any metric can be a vanity metric. But what does it mean when people are spending long periods of time on our page? Below is the solution for this question 74. Measure your efforts with these 7 metrics for Instagram. Which KPI Is Most Likely To Be A Vanity Metric? You Might Also Like. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. Just because followers, likes, comments, retweets, and shares are important to you as a social marketer doesn’t make them inherently valuable to the rest of your organization. They’re supposed to give you insights on what actions you can take next. Pageviews tell us nothing about actual interest or engagement. Still, that doesn’t tell you anything about their actual interest. Which KPI is most likely to be a vanity metric? Context is neededto ma… Correct Answer is D) Reach. It’s up to you to separate the easy-to-love vanity metrics from the tried-and-true Key Performance Indicators. And guess what! That’s the textbook definition of vanity metrics. Surely you’ll have hundreds of sales. How Important are KPIs in Metrics Monitoring. Here is the answer to the question Which KPI is most likely to be a vanity metric?. We want people to do more than just click on our page in the SERPs – we also want them to stick around and read what we’ve got to say. They offer positive reporting, but no context for future marketing decisions -- something actionable metrics … Tweet. 25 likes from a well-targeted readership are better than 25k likes from an uninterested public. Source: Jack Appleby. A More Actionable Alternative: Lead generation and conversion. bellow is the solution to this question, and the correct answer is marked as a “Green Colour“. A presence of relevant searches means a market opportunity for you. Therefore, when answering the “why,” you’ll also reveal your key IG metrics to report on. Here are 3 examples of which KPI is a vanity metric. Vanity metrics are most often contrasted against actionable metrics, which is data that helps you make decisions and helps your business reach its goals or grow. Number of pageviews, registered users or app downloads can be a sign of growth, but don't help you make a decision. Choose all that apply. Marketers love them – especially when they’re making a project or campaign look good on paper. Yet marketers tend to pick some of those goals, set up targets, and proudly call them their KPIs, when in fact they are nothing more than vanity metrics. You’ve even got an email newsletter for interested people to sign up if they want. There’s a group of statistics that, indeed, represent some metrics, but very rarely are they actually important or relevant to a real business goal. Some of them are even pure vanity. Vanity metrics are not limited to the examples included within this post, and in fact, any evaluation of mobile metrics can be misleading and skewed to fit a story that does not reflect reality. We could break that down if we wanted. They are fool’s gold – if you’re chasing them, you’re going to get a pile of dirt at the end of the rainbow. Example #1: Social media followers. We very much understand the sentiment behind these questions, but we think there are definitely solutions to turn this frown upside-down. The purpose of a vanity/optimization metric is to help optimize your content for your target audience on a specific … Conclusion. 100% correct. People may be happy to consume your freebies, but your product’s success is only measured in terms of sales. By definition, vanity metrics don’t because they don’t tell you anything really useful. When It Matters: If your email newsletter has high signups but low conversions (or vice versa), then it may indicate that something’s broken. Does ACoS seem like a vanity metric to you too? The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. The challenge is the quality and real cost of working through those leads. Get HubSpot Social Media Certification Exam Answers. Wrong. Vanity metrics are superficial and don't tell the truth about the success of your business. You may have an impressive number of followers, but … There just happen to be some telltale signs. They’re supposed to give you insights on what actions you can take next. Save my name, email, and website in this browser for the next time I comment. Which KPI is most likely to be a vanity metric? “Each character is part of that story and is there for a reason. Reach. I like it, too. https://www.sitepoint.com/designers-guide-kpis-vanity-metrics Vanity metrics may fail to impress savvy investors, but the biggest risk they pose is throwing a business off track. Source: Flawless and Brown. Reach is the answer for Which KPI is most likely to be a vanity metric? A simpler definition of vanity metrics from Tim Ferris: “Good for feeling awesome; bad for action.”. Another vanity metric is cost-per-lead, this can be “gamed” by offering more leads for a fixed cost. HubSpot Inbound Marketing Certification; Q: Which KPI is most likely to be a vanity metric? The longtail keyword “best buy portable air conditioner” has the highest volume – the greatest popularity – of similar keywords. A low customer acquisition cost, for example, may seem advantageous for mobile marketers to report. Simple… Ask Yourself: What Business Decisions Can You Make With This Metric? ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. The Instagram influencer’s experience provides a salient warning against the dangers of vanity KPIs and metrics. You decide to launch a clothing line to capitalize on your audience of millions. Rate on Investment (ROI) Retention and loyalty Correct Answer: Reach Reason: A vanity metric is a metric that makes you feel good about your business, but does not move the needle for your business. Find out which KPI is a vanity metric. Share via: Facebook; Twitter; LinkedIn; Mix; More (A) Reach (B) Engagement (C) Return on Investment (ROI) (D) Retention and loyalty.